TUNE is hosting guest analysts from Forrester for a three-city, Ask the Analyst breakfast series. Julie Ask, Jennifer Wise, and Ted Schadler will share insights to help marketers capitalize on winning mobile moments.
Mobile Best means becoming a master of the buying cycle. It means creating a dominating strategy across web and app. Whether you are a mobile first marketer or an enterprise marketer, there are key strengths you can leverage to deliver the right message, to the right person, at the right time.
Our customers turn to their smartphones for everything. What's tomorrow's weather? Is my flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context.
Your new battleground for customers is this mobile moment -- the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business.
With your ticket purchase you’ll also receive a free copy of The Mobile Mind Shift. If you’re joining us in San Francisco or New York City, one of the book authors will be on site to dedicate and sign your book!
