Our customers turn to their smartphones for everything. What's tomorrow's weather? Is my flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context.
Your new battleground for customers is this mobile moment -- the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business.
With your ticket purchase you’ll also receive a free copy of The Mobile Mind Shift. If you’re joining us in San Francisco or New York City, one of the book authors will be on site to dedicate and sign your book!